How Ryanair has put digital at the heart of its growth ambitions.
Any firm setting out its future growth strategy today cannot do so without embracing digital transformation – and the aviation business is no exception. In 2014 Dublin-based Ryanair, one of
the largest airlines in the world by passenger numbers, embarked on an
ambitious programme that sought to put data at the heart of its growth
ambitions. As in banking and other industries, reaping the benefits of digital means a change in strategic approach, a change in the way of thinking – a change in mindset.
In this video, Ryanair's Chief Marketing Officer, Kenny Jacobs, and Head
of Digital Experience, Dara Brady, explain how the move to becoming much more
data-oriented has changed the firm's business since 2014, how it has improved decision-making – and why they think digital is the foundation for the airline's future expansion.