Digital Take-Off - BNP Paribas CIB
 
Wednesday 05 April 2017

How Ryanair has put digital at the heart of its growth ambitions.


Any firm setting out its future growth strategy today cannot do so without embracing digital transformation – and the aviation business is no exception. In 2014 Dublin-based Ryanair, one of the largest airlines in the world by passenger numbers, embarked on an ambitious programme that sought to put data at the heart of its growth ambitions. As in banking and other industries, reaping the benefits of digital means a change in strategic approach, a change in the way of thinking – a change in mindset.
  
In this video, Ryanair's Chief Marketing Officer, Kenny Jacobs, and Head of Digital Experience, Dara Brady, explain how the move to becoming much more data-oriented has changed the firm's business since 2014, how it has improved decision-making – and why they think digital is the foundation for the airline's future expansion.


 

54
10
0
10
 
 

Give us your feedback

Please validate CAPTCHA.

RELATED ARTICLES
how-to-enhance-real-time-corporate-banking-solutions

Real-time banking solutions often fall short of what corporates expect in terms of transactional capabilities, ease of banking and access to financial data. How might collaborative approaches to creating solutions help bridge this gap – and help corporates and banks optimise liquidity and save costs...

transaction-banking-challenges-and-learnings-from-covid-19-in-apac
Chye Kin Wee, Head of Transaction Banking Asia Pacific, shares his views on challenges and learnings...
Chye Kin Wee, Head of Transaction Banking Asia Pacific, shares his views on challenges and learnings from the Covid-19 crisis...
asia-s-e-commerce-from-electronification-to-rapid-digitalisation
Covid-19 forced many shop doors to shut in 2020, but a handful of "winners" also started to emerge.
Covid-19 forced many shop doors to shut in 2020, but a handful of "winners" also started to emerge.
bnp-paribas-unveils-gamma-the-bank-s-new-automated-hedging-algorithm
BNP Paribas' new algorithm gives clients a fully automated way to manage their gamma profile and has...
BNP Paribas' new algorithm gives clients a fully automated way to manage their gamma profile and has been uniquely built...
bnp-paribas-named-global-adviser-of-the-year-in-project-finance
Project Finance International names BNP Paribas Global Adviser of the Year in its 2020 Awards,...
Project Finance International names BNP Paribas Global Adviser of the Year in its 2020 Awards, which also recognise several...
close
{POPUP_CONTENT}