Wednesday 05 April 2017

How Ryanair has put digital at the heart of its growth ambitions.


Any firm setting out its future growth strategy today cannot do so without embracing digital transformation – and the aviation business is no exception. In 2014 Dublin-based Ryanair, one of the largest airlines in the world by passenger numbers, embarked on an ambitious programme that sought to put data at the heart of its growth ambitions. As in banking and other industries, reaping the benefits of digital means a change in strategic approach, a change in the way of thinking – a change in mindset.
  
In this video, Ryanair's Chief Marketing Officer, Kenny Jacobs, and Head of Digital Experience, Dara Brady, explain how the move to becoming much more data-oriented has changed the firm's business since 2014, how it has improved decision-making – and why they think digital is the foundation for the airline's future expansion.


 

Rate this article :
54
10
0
10
 
 

Give us your feedback

Please validate CAPTCHA.

RELATED ARTICLES
can-blockchain-spark-a-sustainable-supply-chain-revolution-

Is fintech the key to unlocking value in sustainable supply chains? Four startups and six blue chips join a Cambridge initiative to see how it could work.

on-cloud-nine
Digital transformation means new opportunities and new services. For OVH, a cloud computing specialist...
Digital transformation means new opportunities and new services. For OVH, a cloud computing specialist, there is no limit – except our imagination.
smart-working-smart-banking-smart-financing
How should firms find smart solutions to old problems? An expression of co-creation and tech,...
How should firms find smart solutions to old problems? An expression of co-creation and tech, Smart-f shows the upside of...
putting-the-customer-in-the-driver-s-seat-of-digital-transformation
Amongst the commonly cited motivations for digital transformation, improving the customer experience...
Amongst the commonly cited motivations for digital transformation, improving the customer experience has the highest unrealized...
agility-organisations-and-the-future-of-work
From millennials to baby boomers, agile working is re-sculpting offices, attitudes,...
From millennials to baby boomers, agile working is re-sculpting offices, attitudes, and work cultures.
{POPUP_CONTENT}